The Making Of BlocBoy JB x Drake’s “Look Alive” Video
BlocBoy JB is having a highly successful 2018. The Memphis rapper earned his first chart hit with the Drake collaboration “Look Alive,” which debuted at No. 6 on the Billboard Hot 100.
Directed by Frederick Ali, the “Look Alive” video raked in more than 99 million YouTube views and was revered for its honest and local depiction of Memphis. Ali–who also shot the video for BlocBoy’s “Rover 2.0” with 21 Savage–told Genius that it was important to debut the song with the video.